SAN FRANCISCO, Nov. 25, 2025 /PRNewswire/ -- The global dietary supplements market size is expected to reach USD 414.52 billion by 2033, registering a CAGR of 8.9% from 2025 to 2033, according to a new report by Grand View Research, Inc. Rising awareness of personal wellness, shifting consumer habits, and a stronger emphasis on preventive health are propelling the market.

The growing health consciousness, accelerated by the COVID-19 pandemic, has encouraged consumers to prioritize immunity, vitality, and holistic wellness. This has significantly boosted the demand for dietary supplements addressing nutritional deficiencies caused by hectic lifestyles, processed food consumption, and poor dietary habits.    

In addition, the increasing adoption of personalized nutrition, driven by advancements in nutrigenomics and digital health technologies, is reshaping consumer preferences. The market is witnessing demand for targeted supplements that support gut health, cognitive function, stress management, hormonal balance, and overall well-being. Millennials, in particular, show strong interest in supplements with probiotics, nootropics, adaptogens, and herbal extracts.

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Moreover, the expanding global fitness movement and the rise in active lifestyles among younger consumers are boosting the demand for clean-label, natural, and plant-based supplements. Companies are focusing on greater transparency throughout the supply chain by strengthening ingredient traceability, ensuring sustainable sourcing, and adopting eco-friendly packaging solutions.

However, variations in global regulatory standards for dietary supplements may create compliance challenges for manufacturers. This evolving regulatory environment also presents a positive opportunity for companies to strengthen product quality, enhance transparency, and build greater consumer trust, ultimately supporting long-term market growth.

Dietary Supplements Market Report Highlights:

• Based on ingredients, the vitamin supplements segment held a revenue share of 27.7% in 2024, owing to the growing consumer awareness regarding the nutritional gaps linked to hectic routines and unbalanced diets.
• Based on type, Over the Counter (OTC) dietary supplements captured the largest revenue share in 2024. The growth is attributed to the increasing awareness of nutritional advantages and the convenience of easy product availability.
• Based on form, the tablet segment accounted for the largest revenue share of 31.5% in 2024. The segment growth is attributed to their ease of storage, transport, and consumption, making them well-suited for consumers with busy lifestyles, while the familiarity and trust associated with tablet formats further support their growing adoption among health-conscious individuals.
• Based on application, the prenatal health segment is projected to grow at a CAGR of 12.7% from 2025 to 2033, due to growing awareness of the vital role maternal nutrition plays in supporting fetal development and reducing pregnancy-related complications.
• Based on end user, the adult segment accounted for the largest revenue share in 2024, driven by rising focus on immunity, energy, digestion, mental well-being, fitness, and age-related health concerns, which is fueling demand for convenient preventive solutions.
• Based on distribution channel, offline sales led the market with a 79.7% share in 2024, driven by trust, expert guidance, and product authenticity, with pharmacies and health stores enabling direct professional support.
• North America held the largest global revenue in 2024, supported by rising obesity and lifestyle-related diseases linked to dietary patterns, high disposable income, and heavy reliance on processed and ready-to-eat foods.

Read full market research report on Dietary Supplements Market with TOC - Dietary Supplements Market Size, Share & Trends Analysis Report By Ingredients (Vitamin, Botanicals, Minerals), By Type, By Form (Tablets, Capsules, Powder), By Application, By End User, By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2033

Dietary Supplements Market Segmentation

Grand View Research has segmented the dietary supplements market based on product, type, form, application, end user, distribution channel, product-form, form-end user, form-application, and region:

Dietary Supplements Market - Ingredients Outlook (Revenue, USD Million, 2021 - 2033)

• Vitamin
  • Multivitamin
  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin D
  • Vitamin K
  • Vitamin E
• Botanicals
• Minerals
  • Calcium
  • Potassium
  • Magnesium
  • Iron
  • Zinc
  • Others (Selenium, Chromium, Copper)
• Proteins & Amino Acids
  • Collagen
  • Others
• Fibers & Specialty Carbohydrates
• Omega Fatty Acids
• Probiotics
• Prebiotics & Postbiotics
• Others

Dietary Supplements Market - Form Outlook (Revenue, USD Million, 2021 - 2033)

• Tablets
• Capsules
• Soft Gels
• Powders
• Gummies
• Liquid
• Others

Dietary Supplements Market - Type Outlook (Revenue, USD Million, 2021 - 2033)

• OTC
• Prescribed

Dietary Supplements Market - Application Outlook (Revenue, USD Million, 2021 - 2033)

• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Lungs Detox/Cleanse
• Skin/ Hair/ Nails
• Sexual Health
• Brain/Mental Health
• Insomnia
• Menopause
• Anti-aging
• Prenatal Health
• Others

Dietary Supplements Market - End Use Outlook (Revenue, USD Million, 2021 - 2033)

• Adults
  • Millennials
    • Male
    • Female
      • Pregnant Women
      • Non-pregnant Women
  • Gen X
    • Male
    • Female
      • Pregnant Women
      • Non-pregnant Women
  • Gen Z
    • Male
    • Female
      • Pregnant Women
      • Non-pregnant Women
  • Boomers
    • Male
    • Female
• Geriatric
• Children
• Infants

Dietary Supplements Market - Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

• Offline
  • Hypermarkets/Supermarkets
  • Pharmacies
  • Specialty Stores
  • Practitioner
  • Others (Direct to Consumer, MLM)
• Online

Dietary Supplements Market - Product-Form Outlook (Revenue, USD Billion, 2021 - 2033)

• Vitamin
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
    • Multivitamin
      • Tablets
      • Capsules
      • Soft Gels
      • Powders
      • Gummies
      • Liquid
      • Others
    • Vitamin A
      • Tablets
      • Capsules
      • Soft Gels
      • Powders
      • Gummies
      • Liquid
      • Others
    • Vitamin B
      • Tablets
      • Capsules
      • Soft Gels
      • Powders
      • Gummies
      • Liquid
      • Others
    • Vitamin C
      • Tablets
      • Capsules
      • Soft Gels
      • Powders
      • Gummies
      • Liquid
      • Others
    • Vitamin D
      • Tablets
      • Capsules
      • Soft Gels
      • Powders
      • Gummies
      • Liquid
      • Others
    • Vitamin K
      • Tablets
      • Capsules
      • Soft Gels
      • Powders
      • Gummies
      • Liquid
      • Others
    • Vitamin E
      • Tablets
      • Capsules
      • Soft Gels
      • Powders
      • Gummies
      • Liquid
      • Others
  • Mineral
    • Tablets
    • Capsules
    • Soft Gels
    • Powders
    • Gummies
    • Liquid
    • Others
      • Calcium
        • Tablets
        • Capsules
        • Soft Gels
        • Powders
        • Gummies
        • Liquid
        • Others
      • Potassium
        • Tablets
        • Capsules
        • Soft Gels
        • Powders
        • Gummies
        • Liquid
        • Others
      • Magnesium
        • Tablets
        • Capsules
        • Soft Gels
        • Powders
        • Gummies
        • Liquid
        • Others
      • Iron
        • Tablets
        • Capsules
        • Soft Gels
        • Powders
        • Gummies
        • Liquid
        • Others
      • Zinc
        • Tablets
        • Capsules
        • Soft Gels
        • Powders
        • Gummies
        • Liquid
        • Others
      • Others (selenium, chromium, copper)
        • Tablets
        • Capsules
        • Soft Gels
        • Powders
        • Gummies
        • Liquid
        • Others
  • Botanicals
    • Tablets
    • Capsules
    • Soft Gels
    • Powders
    • Gummies
    • Liquid
    • Others
  • Protein & amino acids
    • Tablets
    • Capsules
    • Soft Gels
    • Powders
    • Gummies
    • Liquid
    • Others
      • Collagen
        • Tablets
        • Capsules
        • Soft Gels
        • Powders
        • Gummies
        • Liquid
        • Others
      • Others
        • Tablets
        • Capsules
        • Soft Gels
        • Powders
        • Gummies
        • Liquid
        • Others
  • Fibers & Specialty Carbohydrates
    • Tablets
    • Capsules
    • Soft Gels
    • Powders
    • Gummies
    • Liquid
    • Others
  • Omega Fatty Acids
    • Tablets
    • Capsules
    • Soft Gels
    • Powders
    • Gummies
    • Liquid
    • Others
  • Probiotics
    • Tablets
    • Capsules
    • Soft Gels
    • Powders
    • Gummies
    • Liquid
    • Others
  • Prebiotics & Postbiotics
    • Tablets
    • Capsules
    • Soft Gels
    • Powders
    • Gummies
    • Liquid
    • Others
  • Others
    • Tablets
    • Capsules
    • Soft Gels
    • Powders
    • Gummies
    • Liquid
    • Others

Dietary Supplements Market - Form-End User Outlook (Revenue, USD Billion, 2021 - 2033)

• Tablets
  • Adults
    • Millennials
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Gen X
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Gen Z
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Boomers
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
  • Geriatric
  • Children
  • Infants
• Capsules
  • Adults
    • Millennials
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Gen X
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Gen Z
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Boomers
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
  • Geriatric
  • Children
  • Infants
• Softgels
  • Adults
    • Millennials
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Gen X
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Gen Z
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Boomers
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
  • Geriatric
  • Children
  • Infants
• Powders
  • Adults
    • Millennials
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Gen X
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Gen Z
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Boomers
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
  • Geriatric
  • Children
  • Infants
• Gummies
  • Adults
    • Millennials
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Gen X
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Gen Z
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Boomers
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
  • Geriatric
  • Children
  • Infants
• Liquid
  • Adults
    • Millennials
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Gen X
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Gen Z
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Boomers
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
  • Geriatric
  • Children
  • Infants
• Others
  • Adults
    • Millennials
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Gen X
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Gen Z
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
    • Boomers
      • Male
      • Female
        • Pregnant Women
        • Non-pregnant Women
  • Geriatric
  • Children
  • Infants

Dietary Supplements Market - Form-Application Outlook (Revenue, USD Billion, 2021 - 2033)

• Tablets
• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Lungs Detox/Cleanse
• Skin/ Hair/ Nails
• Sexual Health
• Brain/Mental Health
• Insomnia
• Menopause
• Anti-aging
• Prenatal Health
• Others
• Capsules
• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Lungs Detox/Cleanse
• Skin/ Hair/ Nails
• Sexual Health
• Brain/Mental Health
• Insomnia
• Menopause
• Anti-aging
• Prenatal Health
• Others
• Softgels
• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Lungs Detox/Cleanse
• Skin/ Hair/ Nails
• Sexual Health
• Brain/Mental Health
• Insomnia
• Menopause
• Anti-aging
• Prenatal Health
• Others
• Powders
• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Lungs Detox/Cleanse
• Skin/ Hair/ Nails
• Sexual Health
• Brain/Mental Health
• Insomnia
• Menopause
• Anti-aging
• Prenatal Health
• Others
• Gummies
• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Lungs Detox/Cleanse
• Skin/ Hair/ Nails
• Sexual Health
• Brain/Mental Health
• Insomnia
• Menopause
• Anti-aging
• Prenatal Health
• Others
• Liquid
• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Lungs Detox/Cleanse
• Skin/ Hair/ Nails
• Sexual Health
• Brain/Mental Health
• Insomnia
• Menopause
• Anti-aging
• Prenatal Health
• Others
• Others
• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Lungs Detox/Cleanse
• Skin/ Hair/ Nails
• Sexual Health
• Brain/Mental Health
• Insomnia
• Menopause
• Anti-aging
• Prenatal Health
• Others

Dietary Supplements Market - Regional Outlook (Revenue, USD Billion, 2021 - 2033)

• North America
• U.S.
• Canada
• Mexico
• Europe
• Germany
• UK
• France
• Italy
• Spain
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia & New Zealand
• Latin America
• Brazil
• Middle East & Africa
• South Africa

List of Key Players in the Dietary Supplements Market

• Amway Corp.
• Abbott
• Bayer AG
• Glanbia plc
• Pfizer Inc.
• Archer Daniels Midland
• NU SKIN
• GlaxoSmithKline plc.
• Herbalife Nutrition Ltd.
• Nature's Sunshine Products, Inc.
• XanGo, LLC
• RBK Nutraceuticals Pty Ltd
• American Health
• DuPont de Nemours, Inc.
• Good Health New Zealand
• Nature's Bounty
• NOW Foods

Check out more related studies published by Grand View Research:

• Liquid Dietary Supplements Market - The global liquid dietary supplements market size was estimated to reach USD 46.23 billion in 2030, growing at a CAGR of 11.6% from 2024 to 2030, according to a new report by Grand View Research, Inc. The rising popularity of liquid supplements can also be attributed to their ease of consumption and higher bioavailability compared to traditional pill or capsule forms. Liquid supplements are easier to swallow and digest, making them an ideal option for individuals who have difficulty taking pills or have digestive issues. The liquid form allows for faster absorption of nutrients into the body, making them more effective in providing the desired health benefits.
• Meat Extract Market - The global meat extract market size is expected to reach USD 4,476.5 million by 2033, registering a CAGR of 4.6% from 2025 to 2033, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 5.3% from 2023 to 2030. The global meat extracts market is being primarily driven by several factors that contribute to its growth and increasing demand. One of the key drivers is the rising preference for natural and organic food products among consumers. Meat extracts, derived from various sources such as beef, chicken, and pork, are perceived as natural ingredients and are sought after by individuals who prioritize clean labels and natural flavors in their food choices.
• Probiotic Dietary Supplement Market - The global probiotic dietary supplement market size is estimated to reach USD 14.72 billion by 2030, expanding at a CAGR of 7.1% from 2025 to 2030, according to a new report by Grand View Research, Inc. Probiotic dietary supplements have become increasingly popular in recent years, driven by a number of factors. The growing awareness of the importance of gut health and its impact on overall health and well-being. Many consumers are turning to probiotics as a way to support their digestive health, boost their immune system, and improve their mood.
• Sports Nutrition Market - The global sports nutrition market size is expected to reach USD 138.48 billion by 2033, registering a CAGR of 8.6% from 2025 to 2033, according to a new report by Grand View Research, Inc. Due to the increasing health & fitness awareness, rising number of fitness & health apps, and growing interest in sports, it is expected to propel the market growth of sports nutrition over the forecast period. According to July 2021 statistics, by the International Health Racquet and Sportsclub Association (IHRSA), there were 32,270 health clubs in the U.S. Before the COVID-19 pandemic in 2019, nearly 64 million individuals in the U.S. were members of one or more of the 41,370 health clubs. Moreover, in 2019, a total of 73.6 million Americans were engaged in health club activities.

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About Grand View Research

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