Recognition follows GMG's expansion of AI visibility and Generative Engine Optimization services for B2B technology companies as more buyers form first impressions of brands through AI-generated answers.

MCLEAN, Va., Sept. 10, 2026 /PRNewswire/ -- Gabriel Marketing Group (GMG), a B2B technology public relations agency that helps startups, scaleups and established technology companies build visibility, credibility and market authority, has been named to the 2027 PRNEWS Agency Elite Top 120, an annual recognition of high-performing public relations agencies selected for their industry leadership, client impact and innovative approach to communications.

GMG was recognized for its pioneering approach to public relations in the era of AI-driven discovery, helping B2B technology companies build the credible market presence that shapes how buyers, journalists, analysts and AI platforms understand and recommend their brands.

"Being named to the PRNEWS Agency Elite Top 120 is meaningful because the way companies build visibility and trust is changing quickly," said Michiko Morales, president of Gabriel Marketing Group. "A buyer may hear about you in the media, research you on Google or ask an AI platform to compare you with competitors—all before visiting your website. AI now brings those previously separate experiences together, drawing on the information buyers encounter across the web to shape the same decision. The opportunity for technology companies now is to build a clear, credible market presence that holds up wherever buyers—or the AI tools guiding them—go looking for answers."

GMG's recognition also reflects a broader change in how B2B technology companies are discovered and evaluated. In addition to traditional media, search and company websites, buyers now also form opinions through AI-generated answers. This shift creates a new blind spot for companies: teams often cannot see whether AI platforms mention their company when buyers ask which vendors to consider, how the company is described or which third-party sources influence the answer.

A recent analysis of more than 680 million AI citations found that 73% of B2B buyers use tools such as ChatGPT, Gemini and Claude during their research process, often before visiting a company website or completing a form. AI-generated vendor comparisons, category summaries and shortlists are increasingly shaping first impressions and consideration before a company has an opportunity to tell its own story.

GMG helps clients build visibility across the full ecosystem where modern buyers form opinions, including earned media, analyst commentary, executive content, third-party recognition and AI-generated answers. As a premier member of the Brandi AI Agency Partner Program™, GMG helps clients measure how their brands appear in AI-generated answers and provides AI visibility and Generative Engine Optimization services to strengthen the authoritative content, third-party validation and market narratives that influence how AI platforms understand and describe them.

To learn more about how GMG uses public relations—including earned media, analyst relations and executive thought leadership—to build the credible third-party signals that shape AI answers to B2B buyers' vendor questions, visit https://www.gabrielmarketing.com/public-relations-for-ai-visibility/.

For the complete list of PRNEWS' 2027 Agency Elite Top 120, visit https://www.prnewsonline.com/go/2027-agency-elite-top-120/.

About Gabriel Marketing Group
Gabriel Marketing Group (GMG) is an award-winning B2B technology public relations agency that helps startups, scaleups, and established technology companies build visibility, credibility, and market authority. By combining media relations, analyst relations, owned content, social media, and AI visibility strategy, GMG sharpens positioning, turns expertise into public credibility, and helps technology brands become discoverable and trusted by buyers, analysts, investors, journalists, and AI answer engines. Founded in 2011, the firm has partnered with more than 300 venture-backed and founder-led companies across SaaS and enterprise technology, IT infrastructure and security, AI and emerging technology, and vertical markets including GovTech, HRTech, MarTech, PropTech, and CleanTech — contributing to 30 successful client exits by acquisition and earning more than 100 industry awards. GMG maintains a strategic partnership with Brandi AI, the leading enterprise AI visibility and Generative Engine Optimization (GEO) platform, and is a member of Eurocom Worldwide, the global B2B & Technology PR network, and E3 International Agency Network, a global alliance of independent B2B agencies. For more information, visit gabrielmarketing.com.

Media contact:
Michael Tebo
Gabriel Marketing Group
Phone: 571-835-8775
Email: michaelt@gabrielmarketing.com

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SOURCE Gabriel Marketing Group