First-time entrepreneurs Clara Kim and Ryan Roberts are opening a private infrared sauna and light therapy studio designed to make recovery part of the routine.

PENSACOLA, Fla., Sept. 18, 2026 /PRNewswire/ -- For years, Pensacola resident Clara Kim wished there were a place close to home dedicated to the wellness experiences she was already seeking out herself. Now, she and Ryan Roberts are creating it.

BEEM® Light Sauna Pensacola is preparing to open at 6235 N Davis Hwy., Ste. 105-106, bringing private infrared sauna and advanced light therapy to the local wellness scene. The new studio is designed around a simple idea: for a community that already knows how to stay active, recovery deserves a routine of its own.

"I always joke that I'm my own target customer," said Kim. "I've wanted a place like this in Pensacola for a long time. There are so many people here who prioritize their health and fitness, and we're excited to give them a dedicated place to focus on the recovery side of that equation."

BEEM® offers private light therapy suites and both private and social infrared sauna experiences, giving guests the ability to make each visit their own. A session might mean unwinding solo after a workout, catching up with a friend in the social sauna, or simply carving out time to disconnect from a busy day.

For Kim and Roberts, the opening also marks their first venture into entrepreneurship. The process has taken them from learning commercial real estate and construction to building a team and introducing a business that Pensacola had yet to experience.

"The best part has been meeting people who are just as enthusiastic about light therapy as we are," said Kim. "You can explain the experience, but there are certain things – the glow after a light session, relaxing in the sauna, even the cold mint towel at the end – that are just better experienced for yourself."

That philosophy will carry into the studio's opening, with two complimentary sessions giving new guests an opportunity to experience BEEM® firsthand.

The owners are also beginning to put down roots beyond the studio. BEEM® Pensacola has already supported local organizations including Big Brothers Big Sisters and Hope Above Fear through raffle donations, with plans to continue building relationships with area businesses, charities, and community organizations.

Ultimately, Kim and Roberts want BEEM® to become Pensacola's go-to destination for the part of wellness that can be easiest to overlook.

"People are great about building a workout into their schedule, but recovery is just as important," said Kim. "Whether someone comes in after a workout or simply needs some quiet time for themselves, we want them to walk out thinking one thing: 'I feel better.'"

For more information about BEEM® Pensacola and opening updates, visit https://www.beemlightsauna.com/location/pensacola or follow @beemlightsauna on social media.

ABOUT BEEM®

Founded in 2021, BEEM Light Sauna is a full-spectrum infrared sauna and light therapy studio brand offering a modern approach to whole-body wellness. BEEM's private-suite sessions combine near-, mid-, and far-infrared therapy with red, green, blue, and chromotherapy light, creating a personalized wellness experience in a comfortable, private setting. The brand currently operates 81 locally owned and operated studios nationwide, including 24 locations offering advanced green and blue light therapy. With sessions designed to support a range of wellness goals and eligible for HSA/FSA spending, BEEM makes innovative light-based wellness experiences more accessible and convenient. To learn more, visit beemlightsauna.com.

MEDIA CONTACT

Sequel Brands Communications
E: communications@sequelbrands.com

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SOURCE beem Light Sauna